Privacy Policy

Fulcrum ("we," "us," "our") operates the website askfulcrum.com and provides custom AI systems consulting and development services. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website, use our AI Diagnostic tool, book a consultation, or engage our services.

By accessing our website or using our services, you consent to the practices described in this policy. If you do not agree, please discontinue use of our website and services.

Our principal place of business is 6464 NE 4th Ct, Miami, FL 33138.

Information you provide directly:

• Contact information (name, email address, phone number, company name) when you book a consultation, submit an inquiry, or engage our services
• Business and operational information you share during consultations, audits, diagnostics, and engagements
• AI Diagnostic responses and any documents or data you upload to our tools
• Payment and billing information processed through our third-party payment providers
• Communications you send to us via email, contact forms, or other channels

Information collected automatically:

• Device and browser information (browser type, operating system, screen resolution)
• IP address and approximate geographic location
• Pages visited, time spent on pages, and referral source
• Cookies necessary for site functionality (session management, preferences)

We do not use third-party tracking pixels, advertising cookies, Google Analytics, Facebook Pixel, or any ad-network tracking technology.

We use the information we collect for the following purposes:

• Service delivery: To respond to inquiries, schedule consultations, prepare for meetings, and deliver the services described in your Statement of Work
• AI Diagnostic: To generate your personalized operational assessment and, where applicable, your shareable diagnostic report
• Communication: To send you follow-up communications you have requested, project updates during active engagements, and service-related notices
• Improvement: To analyze aggregated, anonymized usage patterns to improve our website, tools, and service offerings
• Legal compliance: To comply with applicable federal, state, and local laws, including Florida Statutes

We will never sell, rent, lease, or trade your personal information to third parties for their marketing purposes.

When you use our AI Diagnostic tool at askfulcrum.com/diagnose, the following applies:

• Your responses are processed in real time to generate a personalized operational assessment
• Responses and results are stored securely and associated with a unique session identifier
• If you generate a shareable report, it is accessible via a unique URL that you control
• We may review anonymized, aggregated diagnostic data to improve the tool's accuracy and recommendations
• Your individual diagnostic results are never shared publicly, sold, or disclosed to other clients or third parties

During active consulting engagements, you may share sensitive operational, financial, or technical information with us. This information is:

• Treated as strictly confidential under the terms of your engagement agreement and/or Statement of Work
• Accessible only to Fulcrum team members directly involved in your project
• Never used for any purpose other than delivering the services you contracted
• Never disclosed to other clients, competitors, or third parties without your explicit written consent
• Returned or destroyed upon completion of the engagement at your request

We implement industry-standard security measures to protect your information:

• Encryption in transit: All data transmitted to and from our servers uses TLS/HTTPS encryption
• Encryption at rest: Sensitive data is encrypted using AES-256 or equivalent standards
• Access controls: Data access is restricted to authorized personnel on a need-to-know basis
• Infrastructure: Our servers are hosted in SOC 2-compliant data centers with physical and network security controls
• Regular review: We conduct periodic security assessments and update our practices accordingly

Retention: We retain personal information for as long as necessary to provide services, fulfill legal obligations, resolve disputes, and enforce agreements. Inquiry data is retained for up to 24 months unless you request earlier deletion. Client engagement data is retained for the duration specified in your agreement, or 36 months after engagement completion, whichever is longer.

We use a limited number of third-party services to operate. Each is bound by their own privacy policies:

• Cal.com: Scheduling and calendar management for booking consultations
• Email infrastructure: For transactional and service-related communications
• Payment processing: For billing (we do not store credit card numbers on our servers)

We do not use: Google Analytics, Facebook Pixel, LinkedIn Insight Tag, HubSpot, Intercom, Hotjar, or any advertising, retargeting, or behavioral tracking platform.

We do not sell data to data brokers, aggregators, or any third party.

Our website uses only essential cookies necessary for site functionality:

• Session cookies to maintain your browsing session
• Preference cookies to remember your settings (e.g., diagnostic progress)

We do not use advertising cookies, analytics cookies from third parties, or cross-site tracking cookies. Most browsers allow you to refuse or delete cookies through their settings.

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal retention requirements
• Portability: Request your data in a structured, machine-readable format
• Objection: Object to certain processing activities
• Withdrawal of consent: Withdraw consent for processing at any time, where consent is the legal basis

To exercise any of these rights, contact us at [email protected]. We will respond within 48 hours and fulfill valid requests within 15 business days.

As a Florida-based business, we comply with applicable Florida privacy and data protection laws, including:

• Florida Information Protection Act (FIPA), Fla. Stat. 501.171: In the event of a data breach involving personal information, we will notify affected individuals within 30 days of discovery, as required by FIPA, and notify the Florida Department of Legal Affairs if the breach affects 500 or more individuals
• Florida Deceptive and Unfair Trade Practices Act (FDUTPA), Fla. Stat. 501.201 et seq.: We do not engage in deceptive or unfair practices in the collection or use of consumer data
• Florida Digital Bill of Rights (SB 262, effective July 1, 2024): If applicable to your interaction with us, you may have additional rights regarding the processing of your personal data, including the right to confirm processing, correct inaccuracies, delete data, obtain a copy, and opt out of targeted advertising and the sale of personal data. We do not sell personal data or engage in targeted advertising

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have collected information from a child under 18, we will delete it promptly. If you believe a minor has provided us personal information, please contact us immediately.

Our website does not respond to "Do Not Track" browser signals because we do not engage in cross-site tracking in the first place. We do not track you across third-party websites, and we do not allow third parties to collect personally identifiable information about your online activities through our site.

Our services are operated from the United States. If you access our website from outside the United States, your information will be transferred to, stored, and processed in the United States. By using our services, you consent to this transfer. We process data in compliance with applicable international data protection frameworks where required.

We may update this Privacy Policy periodically. The "Effective" date at the top reflects the most recent revision. Material changes will be communicated directly to active clients via email. Continued use of our website or services after changes constitutes acceptance of the revised policy.

For questions, concerns, or requests related to this Privacy Policy or your personal data:

Fulcrum
6464 NE 4th Ct
Miami, FL 33138
Email: [email protected]